Marketing Analyst

ABOUT THE ROLE:

The Marketing Analyst reports to the Media Director and is a key contributor to reporting strategy and the preparation, analysis and delivery of insights encompassing media, web analytics and other various data sets. Additionally, the Marketing Analyst will assist with in-platform strategic media buying, as needed.

JOB RESPONSIBILITIES: 

Analytics

• Adopt an active role in the development of campaign measurement strategies and KPIs for clients across a wide range of industries
• Extract, clean and compile data from multiple sources, while maintaining strict standards for data quality and accuracy
• Design, develop and maintain client-facing reports and dashboards to visualize and clearly represent key trends and patterns
• Collaborate with cross-agency teams to develop data-driven insights and recommendations that can be used for performance optimizations and identification of opportunities to deliver additional value to our clients
• Perform ad-hoc analysis to support complex requests as they are presented by the business and its clients
• Document success in order to make wins repeatable and improve efficiency and performance
• Support media and account teams in developing internal and client deliverables

Programmatic Media Buying

• Work with campaign stakeholders to develop a buying strategy for each campaign, including ad formats, user targeting, SSPs, bid strategy, etc.
• Flawlessly set up and launch programmatic campaign buys, analyze performance and maintain ongoing optimizations
• Work to ensure campaigns meet and exceed KPI goals
• Troubleshoot and resolve campaign performance and delivery issues
• Communicate with third-party vendors to create custom audience segments and Private Marketplace Deals
• Provide ongoing reporting and insights, as needed

General

• Work with the integrated Communications team to develop and test new tactics to better target users and improve overall ROI
• Identify and nurture expertise in a desired area of interest in the analytics and/or adtech space (ex: reporting platforms, media platforms, etc.)
• Maintain clear and consistent communication with the Media Director regarding all facets of job responsibility 

What You'll Need:

• Bachelor’s degree in a related field (ex: data science, mathematics, business, marketing, advertising and/or technology)
• 1-3 years of experience working in analytics, marketing, advertising or related role
• High proficiency with Microsoft Excel, including formulas, filters and pivot tables
• Willingness to travel as needed
• Sustain prolonged periods of being stationary at a desk and working on a computer

Ideal Qualifications: 

• Experience with Google Analytics, Google Tag Manager, Google Ads, Facebook Business Manager, Google Data Studio, Adobe Analytics, Demand Side Platforms (DSP) and/or other various marketing platforms
• Certification or expertise in analytics platforms (ex: Google Analytics)
• Familiarity with visualization tools (ex: Tableau)

Characteristics/Qualities of a Dweller: 

• Demonstrate effective decision-making skills when faced with a problem, including the ability to creatively evaluate situations calmly and identify solutions to benefit all parties
• Demonstrate a desire to take advantage of and seek out learning opportunities to gain insight and experience in an ever-changing, digital environment
• Possess strong attention to detail, initiative, stellar organizational skills, and the need to over-communicate and be highly collaborative
• Possess a passion for creativity, innovation,  and a commitment to delivering results for clients 
• Demonstrate the ability to plan and schedule tasks effectively, arrange workload to get desired results, allow flexibility in planning to accommodate changing needs, and adapt well to unexpected occurrences. 
• Contribute positively to The Basement’s collaborative working culture and demonstrate the desire to understand the feelings and perspectives of others. 
• Learn and follow all applicable company processes and policies
• Be a high-quality representative of The Basement in interactions with partners, clients, and fellow staff

The Basement is an equal opportunity employer. The Basement does not discriminate against any applicant for employment on the basis of race, color, religion, sex, national origin or ancestry, age, disability status, veteran status, or any other characteristic protected by law.